Hello! I'm Shalvia
Welcome to my digital home, a space where marketing meets creativity and connection. Here you’ll find highlights of my work in marketing, digital strategy, communication, and social media campaigns, along with a curated portfolio and my story. Interested in working together? Visit the contact page to request bespoke collaborations. Whether you’re here to explore projects, read about my journey, or connect for new opportunities across the UK and internationally, I’m excited to share what I do and help your ideas thrive.
EXPERTISE
Digital Marketing Strategy
Drove B2B and B2C growth through multi-channel campaigns.
Email & Lifecycle Marketing
Lifted open and click rates with segmented, personalized campaigns.
Content Creation
Crafted high-impact visuals, blogs, and digital assets across platforms.
Website Development & Management
Built and maintained responsive, brand-aligned websites for growth.
Social Media Management
Tripled engagement and built communities across LinkedIn and Instagram.
Brand Identity & Positioning
Shaped strong, consistent brand messages and visual identities for cross-channel success.
Influencer Marketing
Designed and executed influencer partnerships to expand brand reach and credibility.
AI-Driven Automation
Streamlined campaigns and reporting using tools like n8n and Head AI.
SEO & Paid Media
Enhanced visibility and lead generation through SEO and targeted Google, LinkedIn, and Facebook ad campaigns.
Analytics & Reporting
Used dashboards and A/B testing to optimize marketing ROI.
EXPERIENCE
Algae Products International | Marketing Executive
June, 2024 – Present
• Spearheaded B2B marketing strategy for algae-based superfood products, aligning content with brand and sales objectives.
• Designed brochures, PPTs, and digital assets to elevate brand presence across online and offline channels.
• Executed lifecycle campaigns across onboarding, upsell, and retention phases, increasing engagement rates by 30%.
• Developed dynamic email templates using HubSpot, mail chimp and HTML, contributing to measurable gains in open and click-through rates.
• Orchestrated an influencer-led campaign using Head.ai and automated workflows via n8n.
• Built and launched a complete B2C website to support brand expansion and customer acquisition.
• Achieved a 3x increase in engagement and followers across social media platforms within the year through consistent content planning.
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Symmetric PR Limited | Public Relations Intern
April, 2024 – June, 2024
• Optimized email campaigns using segmentation, boosting open rates by 37% and click-throughs by 22%.
• Assisted in maintaining and updating web content while leveraging analytics to improve site engagement.
• Interpreted KPIs using data tools, contributing to data-backed marketing decisions.
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PROJECTS
EDUCATION
2022-2023
Masters of Media and Communication Studies
University of Nottingham
Brief description of academic achievements and extracurricular activities during the bachelor's degree.
2019-2022
Bacholers of Journalism, Media and Communications
Banasthali Vidyapith
Brief description of academic achievements and activities during high school.